Google Adwords or pay per click campaigns – SEM

Gain visibility in sponsored results

We manage Google Adwords or pay-per-click campaigns in order to increase the visibility of your website and appear in Google’s sponsored ad results.

Adwords is a pay-per-click tool provided by Google to appear in sponsored ads that generally appear at the top or right side of the organic results that Google shows.

Thus, the substantial difference that we find between SEO and SEM is that while with SEO or search engine positioning of your website, you work on a monthly basis, to be able to achieve optimal results in organic search for your keywords and to be able to maintain them over time; in SEM these results are available in a much more immediate way, as long as, of course, you invest in this concept.

Pay per click campaigns will make it easier for you to:

Fast results

Quick view of your website in the sponsored ads section

Expense control

You can set a maximum monthly fixed expense and manage it generally on a daily basis.

Cost estimate

You will be able to estimate, based on the keyword’s competition, the cost that it will have each time someone clicks on it.

Segment geographically

You can geographically segment the campaign, adjusting it to your interests.

Segment demographically

You will be able to segment your campaign by various demographic criteria (age, educational level, sex, etc.)

Google Ad Network

Your ad can appear on Google search pages, but also on millions of other websites that work with Google to make advertising easier.

Why Google Adwords?

Google Adwords or pay per click campaigns are ideal for:

Businesses that start with a presence on the web
For specific events within a period of time
For those companies that lose organic positioning for a specific keyword and want to appear in the top positions again
As a support for your SEO campaign, both SEO and SEM concepts actually coexist perfectly and effectively interpenetrate each other.

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